The Veterinary CEO

The Veterinary CEO

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Track 1

Know Your Numbers

You can’t manage what you don’t measure — and you can’t measure everything. This track teaches the handful of numbers that actually tell you how your practice is doing.

Core lesson

Build a one-page monthly scorecard

Pick a small set of numbers, review them on the same day every month, and watch the trend — not the single month. A simple starter scorecard:

  • Gross revenue
  • Average client transaction (ACT)
  • Active clients
  • New clients
  • Visits per active client
  • Payroll as a % of revenue
  • Cost of goods sold as a % of revenue — read the full guide →

When one moves the wrong way two months in a row, that’s your agenda for the next leadership meeting.

Coming to this track

  • The 7 Numbers Every Practice Owner Must Track Every Month
  • Reading your P&L like an owner, not an accountant
  • Pricing with confidence (without losing clients)
  • Where independent practices quietly leak margin

Know Your Numbers: articles and guides

Guides

  • Cost of Goods Sold (COGS): what’s included, benchmarks by category, the 22% goal, and eight ways to improve it.

Articles

  • Know Your Numbers

    The 7 Numbers Every Practice Owner Should Track Every Month

    Seven numbers, one page, 30 minutes a month. The scorecard I’d want every independent owner reviewing before the month gets away from them.

    Read the lesson →

    October 26, 2026
  • Know Your Numbers

    Your COGS Is Talking. Are You Listening?

    What counts as COGS in a veterinary practice, what the benchmarks say, why 22% or less is the goal, and eight ways to improve it.

    Read the lesson →

    October 16, 2026
The Veterinary CEO

The Veterinary CEO

Free, practical business education for veterinary practice owners — from a veterinarian who owns and runs the business, too.

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  • Work with Adam
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